WHO WE ARE
You are here because you love to up your style game, and give the best outlook of you (from our beautifully crafted pieces of course). We are committed to projecting the vibrant and powerful woman, who also cares about the environment and is interested in saving the planet just by being stylish in our pieces. How cool is that?
Vision: To build a truly global brand, amplifying Africa’s fashion innovation.
Mission: To project rare design innovation fusing African aesthetics and contemporary art with sustainability at the core of the brand.
Innovation in design thinking.
Projecting Africa’s powerful women through fashion.
Creating a better world through eco-friendly practices.
WHAT WE DO
Redbutton focuses on work wear for the fashion forward female professional, fusing African aesthetics, eco friendly materials and art from all over world.
With every piece, the brand places emphasis on African stories, powerful women and sustainability. Because the African woman is vibrant in nature, the designer creates a balance between colors and texture, in interpreting strength and sophistication.
Essentially, Redbutton seeks to project rare design innovation and modern African culture to the rest of the world.
The brand’s tailoring is done in Nigeria and sold globally via redbuttonng.com and other local and international retail stores.
ABOUT THE FOUNDER
“When you have truly experienced life and it’s offerings, and you eventually manage to put together the things you are passionate about and begin to pursue them, you realize how easy it is to make a difference”
Chioma is a Project Management Professional who has served in different capacities and projects across 5 countries and different industries. She has over 8 years experience in Project Management, Strategy and Planning, Contract Management and Business Process Management.
Chioma, who is also a very creative person, has brought to life her passion for fashion and sustainability. Her Mum owned a fashion house back in the 90s where she started exhibiting mixing and matching fabrics, sewing and fixing everything clothes with needle and thread at a very young age. She is also very passionate about the environment and sustainability. What better way to fuse the things you are passionate about?
Chioma uses eco-friendly materials from agro waste, and up-cycled fabric pieces to make breathtaking fashion pieces. She’s on a mission to amplify the sustainable fashion concept in Africa with her brand, Redbutton. Redbutton debuted her SS19 capsule collection named ‘REGENERATE’ at the SpiceTV Africa Lifestyle Honors 2018 on the 5th of Dec., featuring pieces made from water hyacinths and coconut shells.
The show was aired live across 54 countries of Africa, and has garnered amazing feedback from lovers of creativity and art. This has gained her invitation to showcase at any of the fashion Weeks in Milan, Paris, London or New York in 2019. Doubling as the Executive Fashion Coordinator for this maiden edition of the Spice Lifestyle Honors and a showcasing designer was no easy task, but Chioma brought her Project Management expertise to bear in coordinating the Fashion production segment and producing her ‘Iconic’ collection.
Chioma graduated from Fashion School in 2016, launched Redbutton at the Africa Fashion Week Nigeria platform in 2017, her works have since been featured on CNN Africa, The United Nations Sustainability and Innovation Expo, 2019 launch of UN Alliance on Sustainable Fashion in Nairobi, SPICE TV Africa, and other local and international platforms.
In addition to promoting sustainability through fashion, Chioma also gives back to her community via mentorships for young men and women who aspire to be entrepreneurs or are already running small businesses.
She is a ‘She Leads Africa’ (SLA) Accelerator beneficiary of 2017, a Tony Elumelu Entrepreneur and a Green Champion from the Barrack Obama’s ‘Young African Leaders Initiative’ (YALI), following her efforts to promote the ‘Going Green’ initiative in her community. She’s also an alumnus of The Assembly’s Creative Class of 2018 powered by the British Council and Winner, Nigeria Creative Enterprise (NICE) program 2019 also powered by the British Council.