WHO WE ARE
You are here because you love to up your style game, and give the best outlook of you (from our beautifully crafted pieces of course). We are committed to projecting the vibrant and powerful woman, who also cares about the environment and is interested in saving the planet just by being stylish in our pieces. How cool is that?
Vision: To build a truly global brand, amplifying Africa’s fashion innovation.
Mission: To project rare design innovation fusing African aesthetics and contemporary art with sustainability at the core of the brand.
Innovation in design thinking.
Projecting Africa’s powerful women through fashion.
Creating a better world through eco-friendly practices.
WHAT WE DO
Redbutton focuses on work wear for the fashion forward female professional, fusing African aesthetics, eco friendly materials and art from all over world.
With every piece, the brand places emphasis on African stories, powerful women and sustainability. Because the African woman is vibrant in nature, the designer creates a balance between colors and texture, in interpreting strength and sophistication.
Essentially, Redbutton seeks to project rare design innovation and modern African culture to the rest of the world.
The brand’s tailoring is done in Nigeria and sold globally via redbuttonng.com and other local and international retail stores.
ABOUT THE FOUNDER
“When you have truly experienced life and it’s offerings, and you eventually manage to put together the things you are passionate about and begin to pursue them, you realize how easy it is to make a difference”
Chioma is a Project Management Professional who has served in different capacities and projects across 5 countries and different industries. She has over a decades’ experience in Project Management, Strategy and Planning, and Business Process Management. She ventured into Fashion in 2016 to relieve her love for African fashion, launched her fashion brand, Redbutton in 2017 which has now grown into a full circle sustainable fashion brand with innovative and future forward fashion products.
Redbutton has been featured on various international platforms including CNN Africa, The United Nations Sustainability and Innovation Expo, 2019 launch of UN Alliance for Sustainable Fashion in Nairobi, SPICE TV Africa, Vogue, Elle, etc. Redbutton has also showcased at the Mercedes Benz Fashion Week’s Global Talents Digital showcase, and Lagos Fashion Week.
Chioma graduated from Martwayne Fashion Institute Nigeria in 2017, completed the Project Unleash course from Conde Nast College of Fashion, London in 2021. She is a 2018 Tony Elumelu Foundation Entrepreneurship Program beneficiary and a Green Champion from the Barrack Obama’s ‘Young African Leaders Initiative’ (YALI), following her efforts to promote the ‘Going Green’ initiative in her community. She’s also an alumnus of The Assembly’s Creative Class of 2018 powered by the British Council. Chioma won the National and Continental Prize for Global Creative Business Cup 2019 in Copenhagen. In 2022, Chioma emerged one of 30 high growth founders funded by the European Union through the Women Entrepreneurship 4 Africa Program (WE4A) implemented by Seedstars/SAFEEM and The Tony Elumelu Foundation.
Redbutton is set to launch their newest product and best-in-class fashion marketplace in West Africa, a digital fashion exchange platform where women can rent and resell the fashion items lying idle in their wardrobes, creating an income stream for the women, saving money for the customers who buy at a discount or rent instead, and ultimately saving the planet from excessive and harmful fashion production. (RedXchange.fashion)
Chioma Ogbudimkpa is also the author of the transformational book, ‘Pitch Mastery’, a startup founders’ blueprint for a winning business pitch. With the English and French Versions launched in 2021 by Franco-Nigeria Chamber of Commerce and Industry, global entrepreneurship organisations have adapted the curriculum for entrepreneurship trainings, most of which is also being delivered virtually and in person by Chioma herself.
Chioma intends to use her platform and intellectual property to solve real problems including: boosting the startup ecosystem by helping more founders get access to funding, contributing to reducing the fashion carbon footprint through recycling and eco-friendly processes, and using the digital fashion exchange platform to make fashion more circular in West Africa.