After a successful outing at the Lagos Fashion Week Runway, Redbutton was invited to share her inspirational message of sustainable fashion to the Russian Community.
There’s no better way to make that impression than to make a fashion show while demonstrating how creatives can infuse sustainability into their crafts.
The pieces were made from water hyacinths, hand painted fabrics (with water based ink), and Asoke (an indigenous hand woven fabric).
Emerging top 5 sustainable fashion designers, on the Farouz Nigeria ‘Green Access Program’, Redbutton was sponsored to showcase at the coveted Lagos Fashion Week 2019 runway. Using Fashion as a tool for change, this mini collection titled ‘Ocean’s Dream’ sought to project the state of our water bodies and what it should look like.
We are constantly faced with plastic, chemicals and textile waste polluting our water bodies, also currently experiencing the havoc caused by water hyacinths (hazardous sea weed) in the coastal areas of Nigeria.
To preserve marine lives and minimize the havoc caused by this invasive weed, we have used upcycled water hyacinths (as fabric panels) and coconut shells (as buttons) to create statement fashion pieces.
Other materials used are hand dyed and upcycled fabrics.We can all agree that Denola Grey did justice to this piece on the runway – and consequently, this piece has been named ‘The Denola Kimono’.
Nature inspires greatness and that was the theme of this year’s Nigerian finalist at Creative Business Cup 2019. Global Entrepreneurship Network (GEN) Nigeria, hosted the finale of Creative Business Cup Nigeria on May 10. Ms. Chioma Ogbudimkpa, the founder of Redbutton was the victor in the highly competitive event and represented Nigeria in Copenhagen. During the global finals, after several rounds of pitching, Redbutton emerged the African Prize Winner, as having the most creative and impactful business in Africa.
Redbutton is anchored on creativity, sustainability and style. Creating statement fashion pieces from water hyacinths, coconut shells, and other hand woven materials, her fashion statement is one of both sustainability and beauty.
GEN Nigeria’s goal is to build a network of entrepreneurial leaders through a commitment to continuous learning, process improvement and business integrity. The centre was established in 2003 and quickly emerged as a leading professional business development and support service for small and growing businesses in Nigeria.
For Creative Business Cup Nigeria 2019, GEN Nigeria gathered an impressive audience: 2,200 powerful competitors and countless promising ideas. The Danish Ambassador in Nigeria, Jesper Kamp celebrated the night with competitors and founders. This initiative not only connects local stakeholders, but also bridges innovative collaboration across borders.
To all the finalists and all the participants at CBCup19, we salute you and we are proud to be a part of this global movement that promises to change the world.
Redbutton emerges winner of the Creative Business Cup, Nigeria 2019 and is set to represent the country at the Global Creative Business Cup in Copenhagen, Denmark in July, 2019.
Chioma Ogbudimkpa, who is the Founder and Creative Director of Redbutton, was in the battle to win the Creative Business Cup Nigeria 2019, amongst over 2,500 other businesses in the creative sector in Nigeria. Chioma pitched her way to the finals and emerged the first ever winner of the Creative Business Cup Nigeria, on the 5th of April, 2019. Redbutton made a case for sustainable fashion – upcycling waste materials to make fashion pieces.
Our just released REGENERATE collection featuring pieces made from water hyacinths and coconut shells were in focus. Redbutton is now named the Most Creative Business in Nigeria, 2019 according to the Global Entrepreneurship Network (GEN), Nigeria.
Chioma will join other winners around the world in the battle for the Global Creative Business Cup schedule to happen in Copenhagen, Denmark in June, 2019.
The Nigeria Creative Enterprise Program powered by the British Council in partnership with the Foreign and Commonwealth Office is designed to connect Creative Entrepreneurs and institutions in the fashion and film sectors to learn and collaborate in order to develop skills that lead to more professional opportunities for Nigerian entrepreneurs in fashion and film and stimulate UK-Nigeria Hub linkages.
Chioma was selected for the 3-month long program and made it to the final 10 of the competition. As part of the invaluable experience, Chioma got mentored by some of the best fashion mentors in Nigeria and the UK and has developed incredible relationships that is helping her steer the direction of the Redbutton brand.
Redbutton’s pieces were showcased at the 4th United Nations Environment Assembly during the Sustainability and Innovation Expo and the launch of the UN Alliance for Sustainable Fashion, in Nairobi (March 2019).
Redbutton showcased in an amazing collaboration with Mitimeth Nigeria, a social innovation enterprise focused on transforming waste materials to home decor, stationaries, etc.
Because we understand the power of collaborations, we are committed to making more impact by leveraging on collaborations and partnerships to build the brand, amplify the sustainable fashion concept in Africa, and contribute to building the social innovation and fashion Eco-system in general.
Redbutton is a womens’ fashion label who launched her label with the showcase of her Uzuri Collection at the Iconic Catwalk Show which held on the 2nd of April 2017, at the Tinubu Square, Lagos, Nigeria. Event was put together by Africa Fashion Week Nigeria in partnership with the Lagos State Government.
With collections of Pret et Porter and affordable couture, the redbutton woman exudes confidence and style, in simple and exquisite garments.
The designer has created simple yet interesting ways African women can wear our African prints with pride to work. The collection tells the story of the everyday ‘beautiful African woman’. African prints sure add glee and colour to your outfit. She delivers the message, ‘Rethink what you can do with African prints!’ with her collection.
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